Adapt or die. It’s an age old adage that has stemmed from Charles Darwin’s theory of survival of the fittest. Quite often the meaning of his work is obscured or misquoted. The full impact of his years of study on survival of the fittest is best summed up by this quote: “It is not the strongest who survive, or even the smartest. It is the most adaptable to change.” Brilliant. At RMS Roller Grinder, whether in our agriculture feed machines or in our brewing and distilling, or well beyond both industries, we are constantly seeking ways to adapt. We keep our ear to the ground, our finger on the pulse, and we pay attention. We provide a superior product for superior leadership, year after year, so that our clients can stay on the cutting edge of their markets. We strive to be the best not for record profits and accountability to shareholders. No. We strive to be the best so that you can be the best. If all companies took this approach, what a different world, specifically a different business world, we would be. It is our hope at RMS that we, and those who work with us, can lead by example. We can all still make money and make a great life by acting in service to others.
Far too many companies have found their ideas, their services, and their products outdated, stale, and eventually dead on the market because they failed, and/or refused, to adapt.
Take, for just one example, dictionaries and encyclopedias.
Once upon a time everyone owned a dictionary. Just a couple of decades ago a person would go door to door selling sets of encyclopedias. I might be dating myself here, but when I was a kid, most of my school projects relied heavily on those encyclopedias, whether I was doing an essay on an African country or making a map of my state. Those encyclopedias were everything to me. Then came the internet. Most of our kids today have no idea what an actual physical encyclopedia or dictionary looks like. They just “Google it.”
So what happened to those companies that made encyclopedias and dictionaries? What happened to Oxford and Britannica, among others? Well, they either adapted, or they died. Oxford and Britannica both hedged their bets pretty early on and created databases that could compete with sites like Wikipedia. You can now look up any word, its meaning, pronunciation, and etymology, on the online Oxford Dictionary, same with the Encyclopedia Britannica’s extensive platform on the internet. We find them invaluable and often much more reliable than Wikipedia, which can be contributed to by anyone.
They adapted. Other companies refused to adapt, or failed to adapt in time, and they went the way of most companies in a competitive market. They died.
RMS remains competitive not only because we adapt but also because we place enormous emphasis on adaptive culture both within our company and among our partners in business, from our local farmers to our national brewers. We are constantly brainstorming new ways to meet our customers’ needs, and we do that largely through listening. Through hitting the ground, shaking hands, meeting with our customers, even sharing ideas with our competitors. Because when we win, everyone wins. If we have learned anything in business it is that change and progress are inevitable, so we must be prepared to adapt to that change.
Our ability to adapt has allowed us to bring you, time and again, superior products for your superior leadership. Whether it’s a quad pair roller mill with AccuGap technology or auto-cleaning magnets that remove foreign materials, we work to constantly improve so you can provide your own customers with a superior product for their superior leadership, and so on and so on.
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